Ever since I was at my first movie at the cinema (actually I think I can remember, it was Harry Potter 1), I fell in love with it.
Nowadays, a lot of people seem to think that the cinema industry (and not necessarily the movie industry itself) is sinking down or going to disappear in the modern world. It’s almost like in the situation when every 2–4 years you hear someone foreseeing the exact end of the world.
I beg to differ.
I’ve seen some interesting numbers and statistics about the entertainment industry (including movies&cinema), and in the last year the sales dropped down a bit, but not severely. The predictions for the next years show a growth tendency. However, the reason people go to the cinema today is not because they can’t pirate a movie or watch it at home on Netflix, in Blu-Ray, even in 3D, with special glasses. People still buy tickets and sit in queues for movies for the experience.
It’s so amazing to enter a big, silent room, ready to entertain you or make you feel something. You can’t replace the experience of the cinema with anything, no matter how many flavours of popcorn you have at home. And I’m not saying we shouldn’t watch movies at home either, hell no, I watch around 10 movies per month, on average.
Despite the fact that a lot of aspects of our lives tend to be modernized, innovated and replaced with simpler, faster, smarter technologies, the human being still needs the experience, the “hands-on” sort of touch.
I’m no technology expert — I’d say I’m rather technologically challenged quite frequently, but look at the Wii device: you can play tennis, guitar, learn dancing steps and who knows what else. But it’s not the same when you’re in the court field, when you feel the chords of the guitar or when your partner sweats from passion on the dance floor.
Humans are not robots to be caged inside a flat and do all their activities there, regardless of how evolved we are going to be.
We need the “group” experience, the tribe where we belong, the social meeting point, the thrill of doing or seeing something for the first time. We are bound to emotions, and today’s advertisments are all about that. Thus, this can be a perfect case for the cinema segment — people will still go to the cinema in 20 years and in 100 years — mark my words.
Henry Ford once said “If I had asked the public what they wanted, they would have said a faster horse” — which can be translated, in my case, “you silly young girl, you don’t have vision for the future” — nevertheless, the concept of the cinema will linger long time in our lives. Perhaps it will become a new version or it will be replaced by a complete different perspective of how it should work, but I’m sure it will play a big part of the entertainment industry years from now on. It’s foolish not to consider it will eventually change. Change, though, does not equal extinction.
I do imagine a day where cinemas will try to recreate somehow scenes from the movies in their theatres, and give even a more “real” experience and emotion to their audience. At least that’s what I would do if I were a cinema manager or however it’s called.
Movies can be leaked, movies can be outreached by TV Series (which some of them are), but I think people will still buy the cinema experience. Some were afraid of pirated music, yet pirating exists for years now, and it didn’t rock anybody’s world. Artists still sell today like “fresh baked bread”. Songs sell on iTunes for a few dollars, and the music industry goes on.
Obviously, I’m not a critic or a fortune teller, and this may be just a hidden desire I have, but at least there are also important people who agree with me. Or better said, I agree with them. Who cares if they don’t agree between themselves. We’ll just wait and see.